Services Science, Engineering and Management Conference, at IBM Palisades, October 6-7

These participant's notes were created in real-time during the meeting, based on the speaker's presentation(s) and comments from the audience. These should not be viewed as official transcripts of the meeting, but only as an interpretation by a single individual. Lapses, grammatical errors, and typing mistakes may not have been corrected. Questions about content should be directed to the originator. These notes have been contributed by David Ing (daviding@systemicbusiness.org) at the Systemic Business Community ( http://systemicbusiness.org ).

Introduction by Racine Mitchell-St. Clair

Steven G. Allen, North Carolina State University, "The IBM-SSME-NC State Fit"

Wall Street Journal Article: "Majoring in IBM"

Client: spent a lot of money acquiring customers, but didn't spend anything on maintaining them

• Organization was functional
• Government funded
• It's universities

New entrants: private universities

Convenience matters

What to discuss how NC State handles this competitive environment

What makes the IBM - NC State partnership work?

IBM hires more graduates from NC State, than any other college in the U.S.

• Cooperative research
• Physical proximity is 15 minutes from campus, enables dialogue

NC State has had experience with interdisciplinary education, e.g. now starting up bioinformatics

Started quickly: developed from existing computer networking and MBA

Developed and delivered 5 new courses

• IT services systesm
• Networking systems
• plus courses from existing tracks: people management, processes, strategy -- deeper than average engineering course

MBA students could have a relationship management focus, or a service innovation focus

Use projects in classroom as pedagogy

MS in computer networking

Center for Innovation Research

(Introduction of Yiannis Viniotis)

Key research areas:

• Network services
• IT services
• Web services (as an intersection of the other two)

e.g. upgrades in frequency programs: if not full with gold, want to fill with silvers

[Questions]

Students?

• Didn't start promotion until February
• Trying to put together with other curriculum: supply chain, biotech
• Close to technology companies, and competing against Duke in marketing and finance
• Had a decline in part-time enrollment this fall, because Phoenix hit the area this year
• This is something that Phoenix can't do: they'll beat us on price, and on delivery mechanisms

[9:55 break]

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